Some of UX goals
Improve usability: Make sure that the product is easy to use and understand for the target audience.
Increase user satisfaction: Ensure that the product meets the needs and expectations of the user and results in high satisfaction levels.
Enhance accessibility: Make sure that the product is accessible to users with disabilities and can be used by a diverse range of users.
Increase conversion rate: Optimize the product to increase the rate at which users complete desired actions, such as making a purchase or signing up for a service.
Reduce bounce rate: Decrease the rate at which users leave the product without completing a desired action.
Increase user engagement: Encourage users to spend more time on the product and interact with it more frequently.
Improve find-ability: Make it easy for users to find the information and functionality they need within the product.
Increase retention: Increase the rate at which users return to the product and continue to use it over time.
Increase brand loyalty: Create a positive user experience that increases users' loyalty to the brand.
Continuously improve: Continuously gather feedback and data, and use it to improve the overall user experience and set new goals.